The Window of Opportunity

30 September, 2022

We’ve living in a remarkable moment in education.

It is a moment I wasn’t sure I’d see in my lifetime. In the span of just a couple years, the amount of interest and investment in online education has exploded beyond anything we could have predicted.

In 2021, the market size was $30.6 billion. By 2030, it’s projected to hit $198.9 billion. That’s a massive increase in the number of dollars spent on online education.

For those who have knowledge and experience to share, the future is bright.

Whether you’re a consultant, subject matter expert, course creator, or thought leader – what you know is valuable. But one thing hasn’t changed: the importance of effective marketing.

There are more potential customers than ever, but also more noise and competition than ever. And you can’t assume that people will find you on their own and understand what you offer.

We’re living in turbulent times. For your business to continue to grow, you must build it on a solid foundation. A global pandemic, a war, a recession…if the past few years have taught us anything, it’s that in the 2020’s, you’ve gotta be able to roll with the punches.

When it comes to your educational products, there is no one perfect delivery format: offline, virtual, cohort-based, on-demand, membership sites, or 1-on-1 coaching or consulting – they all work.

In fact, these days, your best bet is to diversify. In my own business, I recently diversified from a course into an annual membership, from a blog into a published book, and we are now considering a range of new projects such as a workbook, a self-paced course, and corporate trainings.

This expansion into new formats has allowed us to weather the constant storm of change we are all now living through. It has opened up tremendous new opportunities to serve new people in new ways, while continuing to learn and grow ourselves.

Behind it all lies the marketing messaging that I developed working with Billy. It is like the single engine of progress that ensures we are all working in sync, on message, and focused on exactly the transformation we know we can provide.

Know this: Keystone will help you build a ship that can handle any storm. When you know what your customer wants, and know how to communicate with your customer, you control your destiny.

That concludes our email series.

By now, you’re likely feeling either:

A) Keystone doesn’t sound right for me.

B) Keystone sounds exactly like what I’ve been looking for.

If you’re in camp B, that’s great to hear. People have been writing us to tell us how much this has resonated.

If you want to continue to the next step, go ahead and register for our upcoming Q&A. You’ll learn about the Keystone program and how it puts the principles mentioned in this series into action.

It’s one thing to know this stuff intellectually, and another to actually implement it in your business. Don’t let these lessons remain as “knowledge” – turn them into action.

Our Zoom call will explain all the program details and help you decide if Keystone is right for you. It takes place on Thursday, September October 6th at 10:30am PT and you can register here:

Register for the Keystone Zoom Info Session

I’ll be co-hosting the call with Billy. Hope to see you soon on Zoom!



About the Author

Meet Billy Broas, the creator of The Five Lightbulbs

Billy got into marketing in 2010, when he left his career at an engineering company to start his own business on the internet.

Since then, Billy has been the marketing brains behind some of the top online entrepreneurs and course creators. His clients include David Perell, Tiago Forte, Kimberly Snyder, and Ryan Deiss.

An introverted intellectual, and definitely not a "natural marketer," Billy saw an opportunity to create a tool for anyone who wears a marketing hat. Read more about Billy's story here.