Recording: Keystone Info Session with Tiago and Billy

5 October, 2022

Applications to Keystone Oct – Nov 2022 are now open! See this post for the program details and application.

Below, you’ll find the recording of the info session from October 6th.

What we covered:

  • The two main primary types of online marketing courses you find being sold (and how we found a gap)
  • Money lost! What happened when Tiago spend $120,000 on a marketing agency and Billy spent $7,800 on a Facebook Ads course
  • A visual diagram of the system you’ll be following in Keystone
  • Keystone program walkthrough and Q&A

About the Author

Meet Billy Broas, the creator of The Five Lightbulbs

Billy got into marketing in 2010, when he left his career at an engineering company to start his own business on the internet.

Since then, Billy has been the marketing brains behind some of the top online entrepreneurs and course creators. His clients include David Perell, Tiago Forte, Kimberly Snyder, and Ryan Deiss.

An introverted intellectual, and definitely not a "natural marketer," Billy saw an opportunity to create a tool for anyone who wears a marketing hat. Read more about Billy's story here.