Craft a Marketing Message that Brings the Perfect Students into Your Cohort-Based Course

An idea hatched by two course creators whose paths happen to cross...

Way back in 2010, in the early days of online courses, Billy Broas sold his first seat in a course.

The topic? How craft beer lovers could brew their own beer at home. That started it all.

Since then, Billy has advised experts in over 50 niches, helping them craft marketing messages that have enrolled tens of thousands of students into their online schools.

As for how Billy and Tiago came together?

Billy met Tiago Forte through the Teachable community. Billy said to Tiago...

"A year ago I took your course, and it's really something special. But you could be reaching more students. Let me give you some ideas."

Tiago brought Billy on board as an advisor, and together, they grew Tiago's Building a Second Brain course into a million-dollar product.

Passionate about online education, Tiago & Billy decided to create their own venture.

Reflecting on their success, they asked themselves the question, "What's the most important thing this new wave of cohort-based courses will need to be successful?"

The answer was obvious: "Good marketing."

And with that, Keystone was born.

Billy Broas (left) coached Tiago Forte (right) in growing his online course, Building a Second Brain.

Click here to read the case study.