Craft a Marketing Message that Brings the Perfect Students into Your Cohort-Based Course

A new program to help online educators up-level their marketing game

Reopening in Fall 2021. Click to join the waitlist.

An idea hatched by two course creators whose paths happen to cross...


Way back in 2010, in the early days of online courses, Billy Broas sold his first seat in a course.

The topic? How craft beer lovers could brew their own beer at home. That started it all.

Since then, Billy has advised experts in over 50 niches, helping them craft marketing messages that have enrolled tens of thousands of students into their online schools.

As for how Billy and Tiago came together?

Billy met Tiago Forte through the Teachable community. Billy said to Tiago...

"A year ago I took your course, and it's really something special. But you could be reaching more students. Let me give you some ideas."

Tiago brought Billy on board as an advisor, and together, they grew Tiago's Building a Second Brain course into a million-dollar product.

Passionate about online education, Tiago & Billy decided to create their own venture.

Reflecting on their success, they asked themselves the question, "What's the most important thing this new wave of cohort-based courses will need to be successful?"

The answer was obvious: "Good marketing."

And with that, Keystone was born.

Billy Broas (left) coached Tiago Forte (right) in growing his online course, Building a Second Brain.

Click here to read the case study.

Here are some of the other top subject matter experts Billy has advised in growing their business

David Perell

Write of Passage
Writing

Abbi Perets

Succesful Freelance Mom
Freelance Writing

Kimberly Snyder

Beauty Detox
Yoga

Rafeh Qazi

Clever Programmer
Computer Programming

Ali Abdaal

Part Time YouTuber
YouTube Channel Growth

Khe Hy

Rad Reads
Productivity

Nathan Cole

The Violympics
Violin

Walid Feghali

Evenant
Cinematic Design

Tamsin Henderson

Copy Kooks
Copywriting

Our Mission
To get top-notch education programs
into the hands of the students who need them.

The Keystone doors open again in Fall 2021. Get on the waitlist today.

While you wait, read our email series about the future of online courses, and how to market them with integrity.